SEOmoz announced that it has acquired Twitter Analytics company FollowerWonk.
“In true Moz style, the ‘Wonkers’ will become ‘Mozzers’ which will allow SEOMoz to expand its current capabilities to include a social aspect, helping customers search Twitter profiles, compare two users, and analyze them using comprehensive graphs,” a representative for SEOmoz tells WebProNews.
Earlier this year, SEOmoz secured $18 million in funding from The Foundry Group and Ignition Partners. CEO Rand Fishkin says he reached out to Followerwonk CEO Peter Bray shortly thereafter, and discussed a possible acquisition. It turns out, the two companies have been working together since June, and have been working on integration of Followerwonk into SEOmoz Pro.
“Normally, I like to be wholly transparent about everything we do here at SEOmoz, and that would include acquisitions,” says Fishkin. “However, in this case, I can’t reveal all the details around the transaction. In being empathetic to the Followerwonk crew’s personal finances, the best I can say is that the total deal value is in the low 7 figures (between 1mm and 4mm) and that it includes three items – cash upfront, ongoing cash incentives for the years the Wonk crew stay at Moz, and SEOmoz stock.”
Fishkin hints that more acquisitions are in the company’s future. He also hints that Followerwonk may expand to include Google+ and/or Pinterest data.