In the rapidly evolving landscape of digital search, Semrush has unveiled a groundbreaking tool designed to combat the growing threat of ‘invisibility’ for brands. As AI-powered search engines like Google’s AI Overviews and platforms such as ChatGPT reshape how users find information, traditional SEO strategies are faltering. Semrush’s new platform, dubbed Semrush One, integrates SEO tracking with AI visibility management, promising marketers a unified way to maintain prominence in an era where algorithms are burying up to 70% of conventional content.

Launched amid forecasts that AI search could become the primary tool for 90% of U.S. citizens by 2027, Semrush One addresses a critical shift: the decline in click-through rates from traditional search results. According to a study by Semrush, zero-click searches have risen, with only 40.3% of U.S. Google searches resulting in clicks to organic results in March 2025, down from 44.2% the previous year. This trend, driven by features like AI Overviews and knowledge panels, means users increasingly get answers directly on the search page, bypassing website visits.

The platform’s core innovation lies in its AI Visibility Toolkit, which monitors brand mentions across major AI models including ChatGPT, Gemini, and Perplexity. Semrush claims it nearly tripled its own AI visibility share from 13% to 32% in just one month through systematic optimization, as reported in a PPC Land article. This capability allows marketers to audit brand context, identify content gaps, and optimize for better visibility in AI-driven responses.

The Rise of AI Search and Its Disruptive Impact

Semrush’s move comes at a pivotal time, as AI search trends point to exponential growth in complex queries and a corresponding drop in traditional traffic. A Semrush blog post on AI Search Trends for 2026 highlights how AI platforms are handling more sophisticated user questions, leading to decreased click-through rates. The company’s research predicts that AI search visitors could surpass traditional search visitors by 2028, fundamentally altering SEO priorities.

Industry insiders note that this shift favors community-driven content over traditional marketing materials. In a study of AI prompts, Semrush found that community content often outperforms polished marketing copy in large language models (LLMs), as detailed in their AI Search Visibility Study. This insight underscores why brands must adapt: AI algorithms prioritize perceived authenticity and user-generated discussions.

TechRadar, in a recent piece, emphasized Semrush’s bet on AI as search transforms, quoting the company’s rapid visibility gains. “Semrush says its AI visibility share nearly tripled within one month,” noted TechRadar, highlighting how the tool empowers marketers to stay seen in the next digital era.

Unpacking Semrush One’s Core Features

At the heart of Semrush One is the fusion of the SEO Toolkit and AI Visibility Toolkit, offering unified dashboards that connect traditional metrics with emerging AI data. Users start with a Domain Overview, which provides insights into both organic rankings and AI mention sentiment. Powered by a massive dataset—including 27.5 billion keywords and 43 trillion backlinks—the platform enables precise tracking and optimization.

Semrush’s own X post from November 6, 2025, describes it succinctly: “With Semrush One, you get two powerful toolkits in one platform… Together, they deliver unified dashboards and reports that connect traditional SEO performance with emerging AI visibility data.” This integration is crucial as AI search influences perceptions and decisions, often without directing users to original sources.

Further, the AI Visibility Index, accessible via Semrush Enterprise, benchmarks top brands and reveals strategies for winning in AI search. It analyzes key sources and rankings, helping users identify why certain content gets cited in AI responses while others are overlooked.

Marketing Trends Fueling the Need for AI Visibility

Broader marketing trends in 2025 amplify the urgency of tools like Semrush One. Semrush’s 9 Biggest SEO Trends of 2025 report points to the rise of AI tools for content optimization, internal linking, and algorithm simulations. It recommends alternatives like ChatGPT for outlining and Market Brew for testing content performance amid simulated changes.

Posts on X from industry figures like Matt Diggity echo this sentiment: “AI isn’t killing SEO. It’s creating the biggest opportunity gap I’ve seen in my 16 years of doing this.” His thread outlines methods like entity optimization for dominating AI platforms, aligning with Semrush’s emphasis on fine-tuning content for LLMs.

Additionally, a Medium post on SEMrush AI Tools describes them as “the future of content marketing and SEO automation,” streamlining strategies with AI power. This reflects a consensus that investing in AI visibility is no longer optional but essential for competitive edge.

Case Studies and Real-World Applications

Semrush’s Spotlight 2025 event, recapped in a Semrush News article, gathered over 1,000 marketers to discuss AI’s disruptive rise. Speakers highlighted how AI search is central to discovery and decision-making, with Semrush One positioned as a solution to intercept lost clicks from AI Overviews.

In one example, Semrush itself applied the tool internally, tripling its AI share of voice after LLMs initially overlooked its Enterprise AIO launch, as per PPC Land. This demonstrates practical efficacy: by monitoring mentions and optimizing context, brands can influence AI narratives.

A Business Wire press release on the Semrush One launch states, “Semrush announces Semrush One, bringing SEO and AI visibility management into one solution, backed by powerful data and comprehensive coverage.” Plans start at $165 per month, making it accessible for enterprises aiming to fuse SEO with AI strategies.

Challenges and Strategic Responses

Despite its promise, adopting AI visibility tools isn’t without hurdles. Semrush’s study on AI Overviews analyzed over 10 million keywords, revealing how Google’s shift is reshaping SEO. Brands must contend with decreased exposure if not optimized for AI citations.

X user Alex Groberman warns: “Selling digital products without SEO or AI Search Optimization in 2025 is like launching a SaaS with no onboarding.” This highlights the financial risks, with creators potentially leaving tens of thousands of dollars on the table by neglecting visibility work.

To counter this, Semrush provides a five-step framework in a recent X post: monitor AI mentions, audit sentiment, identify gaps, optimize, and track results. This proactive approach, combined with tools like the AI Social Content Generator, positions marketers to thrive amid change.

Looking Ahead: AI’s Role in Future Marketing

As AI search evolves, tools like Semrush One are set to become indispensable. A Complete AI Training article notes, “Semrush One merges SEO tracking with AI visibility in ChatGPT, Gemini, and Perplexity,” emphasizing its role in keeping brands visible beyond Google.

Semrush’s X post from November 10, 2025, poses a key question: “Is your brand showing up in AI search results?” With the platform’s robust data, marketers can answer affirmatively, adapting to trends like shorter videos and UGC emphasized in earlier Semrush reports.

Ultimately, as AI platforms shape user perceptions, Semrush One offers a strategic edge, ensuring brands don’t fade into digital obscurity.