Earlier this month, SanDisk announced a new Enterprise Reseller Partner Program, which provides new support, resources, and rewards for qualified VARs of its enterprise solutions. The aim, according to the company, is to enable VARs to develop and nurture new business opportunities and close deals more quickly.

The program is available for SanDisk Commercial Business Channel partners, which resell SanDisk hardware and software data center soluions like its CloudSpeed SATA solid state drives, Optimus SAS SSds, FlashSoft caching software, and PCIe app accelerators.

“Flash technology is transforming the datacenter by delivering better performance and increasing operational efficiencies,” said Ken Oberman, VP of worldwide business channel sales at SanDisk. “Our channel partners play a critical role in bringing SanDisk’s trusted enterprise storage solutions to a range of customer environments. This program is part of SanDisk’s strategic effort to provide resellers with a host of resources to help expand their opportunities.”

It’s a tiered program with tiers reflecting the commitment levels of partners. It offers access to a web-based partner portal, which points to tools and assets customized for each partner’s level and role. SanDisk says these things help partners find the best people to work with. It also provides access to a series of education and training programs to give partners more insight into selling SanDisk solutions successfully. These programs include certification goals.

The program also offers rewards like the ability to get marketing development funds to assist with marketing activities and drive new business. SanDisk offers a deal registration program and a Volume Incentive Rebate for targeted resellers, who hit certain volume-based goals.

SanDisk has had a global “Premiere Partner Program” since 2013. The company says its new program is a complement to that. It counts 110 partners as part of the program.

Image via SanDisk