Samsung’s HARMAN has announced an agreement to purchase Masimo Corporation’s Sound United consumer audio business for $350 million.

Masimo is primarily a medical technology company, but it’s Sound United business has been home to several consumer audio brands. Masimo, is unsurprisingly, divesting itself of Sound United in an effort to better focus on its healthcare technology products.

“Since I took over as CEO, a key objective has been refocusing our business to ensure we are allocating time and resources to areas of unmet clinical need and driving growth and operational efficiencies,” said Katie Szyman, Masimo CEO. “This transaction aligns with these objectives. Our consumer audio business and its talented team will be well positioned for growth and success under HARMAN’s leadership.”

“Finding the right home for this business has been a stated priority of the new Board from day one, and this transaction represents an important milestone as we continue to position the Company to achieve our goals of accelerating revenue growth while delivering disciplined margins,” added Quentin Koffey, Vice Chairman of Masimo’s Board of Directors. “Masimo has tremendous opportunities ahead and we are confident we have the right healthcare-focused strategy, experienced leadership team and culture of innovation in place to build on our significant positive momentum.”

HARMAN Lifestyle division President Dave Rogers said Sound United’s portfolio would compliment his company’s existing lineup.

“This acquisition represents a strategic step forward in the expansion of HARMAN’s core audio business and footprint across key product categories such as Home Audio, Headphones, Hi-fi components, and Car Audio,” Rogers said. “It complements our existing strengths and opens new avenues for growth. Sound United’s portfolio of world-class audio brands including Bowers & Wilkins, Denon and Marantz, will join HARMAN’s iconic family of brands, including JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel. Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands, together with the talented employees of both companies, will deliver complementary audio products, strengthen our value proposition and offer more choices to consumers.”

The deal is expected to close by the end of 2025, pending regulatory approval.