When Samsung debuted their Smart TVs, the intuitive gesture controls made sci-fi fans think of Minority Report. The only problem is, most people don’t look as cool as Tom Cruise and Colin Farrell do while flailing their arms around. Look up a video of any person playing WarioWare: Smooth Moves for the Nintendo Wii to see how we will all look while using these gesture interfaces.
To cover for the awkward, Samsung’s marketing department decided to construe the motion controls as sexy instead. Here is the embarrassing result:
A few questions here. First, while placing your television in front of a window is a good way to reduce glare, who doesn’t have blinds for that many windows? Also, who would ever wear shorts that short, in front of windows that large, and not expect at least a small bit of attention? Oh, and who makes those kind of faces to their TV?
The old-timey cartoon sounds are terrible and out of place. Also, why did they feel the need to put a facsimile of the Old Spice guy in there? And how does the older gentleman with the walker at the end fit into things? Is that simply a random ageist joke? This whole commercial is baffling and creepy, much the same way as Samsung’s “it knows what you’re thinking” announcement video for the Galaxy S III smartphone was.