The data from 2013 is in and it is now clear that smart TVs are the future of living room displays. Whether this is due to consumer demand or simply manufacturers including smart TV technology in new TV sets is unclear, but what is clear is that TVs will soon come with apps and ethernet ports as standard.
Last month market research showed that Samsung is leading the global smart TV market by a wide margin. This week market research firm Strategy Analytics has released new data showing that Samsung is also leading the smart TV market in the U.S. – but not by a landslide.
According to Strategy Analytics Samsung held 29.6% of the smart TV market during the fourth quarter of 2013, nearly the same market share it had one year before during the fourth quarter of 2012 (29.5%). Following close behind Samsung is not LG, the second-place brand in the global smart TV rankings, but Vizio. Vizio captured 24.4% of the U.S. smart TV market during the fourth quarter of 2013, up 1.7% year-over-year.
Instead of second place LG sits at fourth place in the U.S. smart TV market with a 13% market share as of the last holiday quarter. This is, however, a large 5.1% increase in market share over the fourth quarter of 2012, demonstrating that LG
The company that should most look out for LG’s rise is Sony, which held 17.6% of the U.S. smart TV market during the fourth quarter of 2013. This represents a significant 3.3% drop in market share from the 20.9% that Sony controlled during the fourth quarter of 2012. It’s a drop that the company’s new TV subsidiary will have to inherit and work hard to overcome while LG pushes for more smart TV relevance in the U.S.
“We expect that smart TVs will comprise more than half of all FPTV [flat-panel TV] shipments in the U.S. in 2014, but the smart TV market will continue to be dominated by a handful of vendors at the top,” said Eric Smith, analyst for connected home devices at Strategy Analytics. “Vendors competing solely on price will be slow to embrace smart TV.”