Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for Facebook likes.

But then celebrities started doing it. Not only did the likes of Bill Gates, Mark Zuckerberg, the Foo Fighters, and every actor you’ve ever heard of dump buckets of ice cold water on their heads, but they also gave sizable donations. The thing has spread at an astounding pace. ALS research has raised thousands of percent more than it did last year. ALS sucks, so this is awesome.

Awareness has been achieved. It’s given us this incredible thing. Although it’s important to note that whatever funds have been raised for ALS are just drops in the pan of what’s needed for medical research in general, I’m behind it.

I can’t say that I’m behind this.

That’s Samsung touting the waterproof nature of its Galaxy S5 by having it take the Ice Bucket Challenge.

Ok, so Samsung did make a ‘generous’ contribution…

.@SamsungMobileUK Thank you for your generous donation to our fight. It will make a very big difference. #MND pic.twitter.com/3mYFgTZApo

— MND Association (@mndassoc) August 22, 2014

And it’s surely not made with bad intentions…

But did Samsung have to turn the ALS Ice Bucket Challenge into an ad?

Yes. Yes, they did.

Image via Samsung Mobile UK, YouTube screenshot