In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused cloud computing companies such as the San Francisco-based Salesforce is in demand as they help other businesses polish their brand’s image while tapping into the full potential of their existing clientele.
But even CRM experts must evolve with the changing times to stay on top of the game, and this sometimes includes the plain old mergers and acquisitions route. Recently, Salesforce announced that it is willing to shell out some serious cash to buy API expert MuleSoft.
The deal is valued at a whopping $6.5 billion, which is expected to be finalized by July this year. At $44.89 per MuleSoft share, Salesforce is even willing to pay 36 percent on top of the current market price to sweeten the deal. However, it won’t be a pure cash transaction; Salesforce will pay $36 in cash as well as 0.0711 of its shares for every MuleSoft share.
Salesforce signs definitive agreement to acquire @MuleSoft! https://t.co/LzUGtdmTZg
Important: https://t.co/0XjL3xxW4J pic.twitter.com/eC0DZGFIjl
— Salesforce (@salesforce) March 20, 2018
Given the multitude of applications available to businesses, MuleSoft makes it easier for companies to connect, utilize and make sense of the jumble of data generated by their horde of apps and devices. The company is an industry leader in terms of integrating different APIs, making them work seamlessly in any cloud-based platform. Obviously, the company’s technical expertise is invaluable for Salesforce’s CRM and marketing services.
Aside from tech, the deal will also bring MuleSoft’s clientele within Salesforce’s reach. As an industry leader in cloud integration, Mulesoft runs a globe-spanning operation with around 1,200 clients across 60 countries, which includes Fortune 500 firms such as Coca-Cola, VMware, GE, Accenture, Airbus, AT&T, and Cisco.
The deal is ultimately geared toward improving Salesforce’s bottom line and, hopefully, help the CRM giant meet its rather ambitious revenue target. The company aims to increase its annual revenue to $60 billion by 2034. While MuleSoft only posted $300 million for its 2017 sales, Salesforce could tap into its tech expertise to improve its service and further boost its future revenue.[Featured image via Salesforce]