Salesforce kicked off its annual Dreamforce event with a bunch of announcements.
“Today’s leading companies recognize that business is social,” said CEO Marc Benioff. “With new innovations across our six product lines, companies can transform the way they sell, service, market, collaborate, work and innovate in order to connect more deeply with customers.”
For one, Saleforce unveiled the new Salesforce Touch, Chatter Communities for Partners and Data.com Social Key. Salesforce Touch expands on the company’s mobile strategy, and is powered by HTML. It lets reps collaborate on deals from their mobile devices.
Salesforce says Chatter Communities for Partners will “connect companies with distributors, resellers, suppliers and more to drive sales through seamless deal registration, access to proven sales tools and collaboration with the right experts.”
Salesforce Data.com Social Key brings together context from social networks with “traditional company data”.
Believe it or not, that was all one announcement.
The second announcement was for Chatter Communities For Service, which the company says “will turn old world of legacy portals upside down by enabling customers to tap directly into a private social community of industry peers and company experts.” It will also integrate with the Service Cloud.
Thirdly, Salesforce unveiled Salesforce Marketing Cloud, which combines social listening, content, engagement, advertising, workflow, automation and measurement. It’s powered by Buddy Media and Radian6 – two recent acquisitions by the company.
Salesforce Chatterbox, the fourth announcement, is for file sharing across devices. The company says people can use it to manage and share files in the context of their business.
Salesforce Work.com is described as “the world’s first social performance management platform,” and features real-time recognition and rewards with feedback and performance reviews. The company has partnered with Amazon to “enable companies to reward and motivate their people directly from Work.com”
Finally, the company announced its next-generation Salesforce Platform with Salesforce Identity and the Salesforce Touch Platform. Salesforce says Identity will deliver “Facebook-like identity for the enterprise,” and that the new Touch Platform will allow mobile apps to be written once and deployed anywhere.
Salesforce Touch is generally available today on iPad, and is currently scheduled to be available on iPhone and Android the first half of 2013. It’s included in all Salesforce editions.
Chatter Communities for Partners is currently scheduled to be available in limited pilot this fall. It’s currently scheduled to be generally available the second half of 2013.
Data.com Social Key is currently scheduled to be generally available the second half of 2013. Pricing will be announced at general availability.
Chatter Communities for Service is scheduled to be available in limited pilot this fall, and is scheduled to be generally available the second half of next year. Pricing for that will also be announced at general availability.
Desk.com is available today, with pricing starting at $49, per full-time agent per month, for unlimited usage. Flex pricing is also available for $1 per part-time agent per hour.
Salesforce Marketing Cloud is generally available today, with pricing starting at $5,000 per month.
Chatterbox is currently scheduled to be available in pilot the first half of next year, with pricing announced at the time of general availability.
Work.com is scheduled to be generally available in calendar Q4 of this year, with pricing and packaging to be announced at general availability.
Salesforce Touch Platform is generally available now and included as part of Force.com. The Mobile SDK and other mobile components are available on Github .Salesforce Identity is scheduled to be generally available in 2013, with pricing to be announced.
Salesforce has a whole lot more info about all of this stuff on its blog in a series of posts.