Request Media Kit

5 SaaS Development Best Practices

SaaS companies are popping up all over the place right now, trying to take advantage of the substantial increase in demand for both business and consumer software solutions. Whether it is to make bett...
5 SaaS Development Best Practices
Written by Brian Wallace
  • SaaS companies are popping up all over the place right now, trying to take advantage of the substantial increase in demand for both business and consumer software solutions. Whether it is to make better use of data or to automate personal and professional processes, if you can design and market a good SaaS, you stand to make a lot of money. With that in mind, below are 5 SaaS development best practices. 

    Manage Your Models Well

    Your choice of modeling options when coding is critical in software development for a variety of reasons. To begin, a software development model, also known as a Software Development Life Cycle (SDLC) model, is a procedure that determines the direction and outcomes of a project from the start. Once you’ve started with one model, it is difficult to switch to another, especially if you don’t have a good model registry in place. 

    Considerations include when you are able to do the testing, when you can make the presentation, which features are accessible to demonstrate to beta users, and so on are all considerations that go into the model selection. Reliability, accuracy, ease of use, and level of technical difficulty are also important considerations.

    Start by Working Backwards

    It is more crucial to develop the appropriate product than the right product. Great SaaS products, whether B2Bor B2C, make life easier for people because they alleviate a customer’s pain points and meet their business and personal requirements. Winning products are created when you thoroughly grasp the customer’s problem and create a solution for it.

    The working backwards method begins with the client. Leading organizations employ this strategy to create new products as well as add functionality to current ones. The technology stack and implementation specifics are minor considerations. The essential thing is to solve the problem for your consumer and to do it better than the competition. Incorporate the solving of real market needs into your design, and you will more likely than not have something the market truly wants. 

    User-First Approach

    Users nowadays are always on the go, connected, and expect excellent experiences from B2B or B2C SaaS companies. They want to know that their needs are your top priority, and they want to feel that in your user experience. 

    A SaaS solution must now provide an integrated, interconnected, and consistent user experience. Enterprises such as Slack, Dropbox, Amazon, and Google are examples of product-led companies that are obsessed with giving people exactly what they want. What’s more, your customers are unlikely to want to install a large number of corporate software programs, thus consistency and integration are critical.

    Users want rapid satisfaction, and when a product has a steep learning curve or is difficult, they abandon it. Hooks for users must be dispersed throughout the UX, so they are kept engaged and satisfied. These hooks help users get started and take them intuitively through various tasks and processes in software. 

    Try to Launch Regularly

    Once you have established and approved your product requirements, your next step should be to start testing the product with real users. It cannot be overstated how important it is to get your customers on board and encourage them to start using your product. By launching your product frequently and with consistent new features, you could add more value in the long run and make use of valuable feedback. 

    The speed at which you are able to roll out new value-added features will make the difference during the initial phase and help establish your brand name. When customers get access to a quality feature in 1 month, they become familiar with the product quicker, and you establish better brand recognition

    Have a Solid Differentiation Strategy

    Every day, new SaaS solutions are released, yet the majority of them fail to fulfil market demands. Products that don’t set themselves apart and fail to excite clients are ignored quickly in the market. Competitive benchmarking assists a company in understanding what items are already on the market. They can create a plan for creating distinct products and more competitive value propositions for clients.

    Your established competitors are a solid indicator of what customers already have. Customers will be hesitant to convert to your product if it does not provide a considerable improvement over what already exists out there. Organizations may produce better SaaS solutions that fill gaps by establishing a better understanding of existing products and the market environment—doing things better than the competition is always a solid branding move


    The SaaS development process takes time and patience, and there is often a considerable amount of rework and backtracking involved. Competition is stiff, and if you aren’t providing something that is superior to the already established competition, then why even bother? Keep the above development best practices in mind and set your SaaS up for success from the very beginning.

    Get the WebProNews newsletter
    delivered to your inbox

    Get the free daily newsletter read by decision makers

    Advertise with Us

    Ready to get started?

    Get our media kit