I don’t envy Ohio voters. Their state is the lynchpin of both Barack Obama’s and Mitt Romney’s campaign strategy, and I can’t imagine a commercial break goes by without at least one message from each of those candidates. Since Ohio is also part of the rust belt, the debate over the economy and job creation is even more relevant in that state.
This week, Romney and Obama have competing ads about whether a statement Romney made about Jeep outsourcing jobs to China is true. Romney has been battling the Obama campaign’s strategy of portraying him as a fibber since the first debate. The ad below is the Romney campaign’s attempt to justify the candidate’s Jeep statement.
Unfortunately, that ad misleadingly quotes the Bloomberg article it cites. The article actually states that Jeep plans to add production sites in China, rather than shift them from the U.S. Romney’s claim about Jeep jobs was worrying enough that Chrysler issued a statement disavowing Romney’s claim. From the statement:
Despite clear and accurate reporting, the take has given birth to a number of stories making readers believe that Chrysler plans to shift all Jeep production to China from North America, and therefore idle assembly lines and U.S. workforce. It is a leap that would be difficult even for professional circus acrobats.
Let’s set the record straight: Jeep has no intention of shifting production of its Jeep models out of North America to China. It’s simply reviewing the opportunities to return Jeep output to China for the world’s largest auto market. U.S. Jeep assembly lines will continue to stay in operation. A careful and unbiased reading of the Bloomberg take would have saved unnecessary fantasies and extravagant comments.
The Obama campaign has jumped at the chance to once again call Romney out for what it sees as a lie. Their new Ohio ad, seen below, attacks Romney for his statement and claims that Jeep is actually adding jobs in the U.S.
Hang in there Ohio. There’s only one week left, and then the Budweiser and Old Spice commercials will be back.