Mitt Romney has run a pretty successful campaign so far, winning the Illinois primary just this week and getting official endorsement from Jeb Bush being some of the more recent highlights. He’s leading over the other candidates so far, although today he is traveling to Louisiana–where Santorum is a favorite–before their primary on Saturday.

But it’s possible all that work could be unraveled with one comment, made to CNN by Romney’s campaign adviser Eric Fehrnstrom yesterday.

“I think you hit a reset button for the fall campaign,” said Fehrnstrom. “Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.”

The comment was made in referral to Romney’s stance on the issues, which is already a matter of contention with Democrats, whose main issue with the candidate is that he is without core beliefs and changes them according to what will gain him the most voters. With this potentially damning gaffe, they now point out as an example for their argument that Romney has recently accused President Obama of wanting to see gasoline prices go up, yet in 2006 it was he who championed high gas prices and opposed a reduction in state gas taxes.

Alex MacGillis of The New Republic had this to say:

“Governor Romney responded to price spikes by describing them as the natural result of global market pressures and by calling for increases in fuel efficiency—the same approach that he now derides Obama for taking as president.”

As for Romney himself, he says he doesn’t flip flop and isn’t planning on it in the future.

“The issues I’m running on will be exactly the same. I’m running as a conservative Republican,” Romney said.