Retail Investors Turn to ChatGPT for Stock Picks Amid Rising Risks

AI tools like ChatGPT are increasingly used by retail investors for stock picks, with 1 in 10 consulting them, driving robo-advisory market growth. While they offer quick, fee-free advice, experts warn of risks in market downturns due to limited nuance. Investors should use AI as a supplement, not a sole advisor.
Retail Investors Turn to ChatGPT for Stock Picks Amid Rising Risks
Written by John Marshall

In the rapidly evolving world of financial technology, artificial intelligence tools like ChatGPT are captivating retail investors with promises of easy stock picks. A growing number of individuals, at least one in 10 according to recent surveys, are turning to these chatbots for investment advice, fueling a surge in the robo-advisory market. But experts are sounding alarms, warning that while AI can crunch data and spot trends in bullish times, it may falter dramatically during market downturns.

This enthusiasm stems from ChatGPT’s ability to analyze vast amounts of information quickly, offering seemingly sophisticated recommendations without the fees of traditional advisors. Investors input queries like “What stocks should I buy?” and receive tailored suggestions based on historical data and patterns. However, as highlighted in a detailed analysis by Ars Technica, such AI-selected portfolios have shown promise in growing markets but carry significant risks when volatility strikes.

The Hidden Perils of AI-Driven Investing

Critics point out that generic models like ChatGPT lack the nuanced understanding of economic shifts, regulatory changes, or geopolitical events that human experts bring to the table. Dan Moczulski, UK managing director at eToro, emphasized in comments to Reuters that treating these tools as infallible can lead to disastrous outcomes. The robo-advisory sector is projected to balloon from $61.75 billion last year to nearly $471 billion by 2029, driven by AI adoption, yet this growth masks underlying vulnerabilities.

Moreover, studies reveal that AI chatbots often prioritize simplicity over accuracy, a flaw noted in scientific contexts but equally applicable to finance. For instance, when markets turn bearish, AI’s reliance on past performance data can amplify losses, as it struggles to adapt to unprecedented scenarios. Industry insiders argue that while chatbots democratize access to investment insights, they cannot replicate the judgment honed by years of market experience.

Balancing Innovation with Prudent Oversight

Proponents, however, see value in AI as a supplementary tool. Legendary investor Rob Arnott, founder of Research Affiliates, has praised chatbots as “brilliant” for replicating workflows once reserved for high-end terminals like Bloomberg, as reported in Benzinga. Yet even he cautions against overinvesting in AI stocks themselves, recommending segments like emerging markets for more stable returns.

Regulatory bodies are beginning to scrutinize this trend, with concerns about misinformation and unverified advice leading to potential investor harm. The Slashdot community has echoed these sentiments, discussing how AI’s black-box decision-making processes obscure risks, making it hard for users to verify recommendations.

Real-World Implications and Future Directions

Case studies from the past year illustrate the double-edged sword: some AI-picked portfolios outperformed traditional funds in 2024’s bull run, but simulations of downturns showed steep underperformance. Experts from The Economic Times note that while 10% of retail investors now consult tools like ChatGPT, this figure could rise, necessitating better education on AI limitations.

To mitigate risks, financial platforms are integrating hybrid models that combine AI with human oversight. As the market matures, insiders predict a shift toward specialized AI tools trained specifically on financial data, reducing generic errors. Still, the consensus remains clear: treat AI as a starting point, not a sole advisor, to navigate the complexities of stock selection effectively.

Toward a Safer AI-Infused Market

Ultimately, the rise of ChatGPT in investing underscores a broader transformation in how technology intersects with finance. Publications like The Straits Times report that even fans acknowledge the high-risk nature of relying solely on bots, urging a blend with professional guidance. As AI evolves, so too must investor strategies, ensuring innovation enhances rather than endangers wealth-building efforts.

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