Reddit announced that it will be hosting an eight-hour livestream on redditgifts.com and its YouTube channel for Black Friday to embrace the “commercial chaos” and “perversion” of the retail holiday head on.
After listing several years worth of Black Friday fatalities and injuries, reddit’s erik [hueypriest] says in a blog post:
Black Friday is absurd.
The day after thanksgiving has mutated into a disgusting, crowded, and sometimes dangerous national holiday in the US. It’s the manic lovechild of a /r/Murica, /r/wheredidthesodago, and /r/hailcorporate threesome after one-too-many Watermelon martinis one night at Olive Garden. It’s become an increasingly hyped and sprawling holiday ritual, but there’s still some magic in a cultural tradition spending time with family, no matter how crass the motive. Unless you work in retail, that is. In which case, welcome to Hell.
It’s in this spirit that reddit will host the livestream, which it says is “part home-shopping-network, part old-school-holiday-vareity-show, part fundraiser telethon, and part Muppets Take Manhattan”.
They’ll be featuring small merchants from the redditgifts marketplace, musical acts, comedians and celebrity redditors.
Should be interesting.
It will last from 12:00 PM to 8:00 PM Eastern. More details here.