Redbox Instant, which was once considered a possible threat to Netflix, is already shutting down less than two years after its launch. Of course it was really only considered a threat to Netflix before its launch, which was completely underwhelming with a very lackluster catalog compared to the streaming giant’s.
Redbox Instant was the result of a partnership between Redbox parent Outewrall (originally Coinstar) and Verizon The service actually carried the Verizon brand under the banner Redbox Instant by Verizon. A message on the service’s site says:
Thank you for being a part of Redbox Instant by Verizon. Please be aware that the service will be shut down on Tuesday, October 7, 2014, at 11:59 p.m. Pacific Time.
Information on applicable refunds will be emailed to current customers and posted here on October 10.
In the meantime, you may continue to stream movies and use your Redbox kiosk credits until Tuesday, October 7 at 11:59 p.m. Pacific Time.
We apologize for any inconvenience and we thank you for the opportunity to entertain you.
The Redbox Instant by Verizon Team
Some now wonder how long Redbox itself will be around as physical discs work their way closer to obsolescence.
Image via Redbox Instant