Redbox is raising its DVD rental price by 25%. The price, which has been $1.20 per night, will be raised to $1.50 per night starting December 2. The price for Blu-rays will go from $1.50 to $2.00 per night.
Video games will see an even bigger increase going $2.00 to $3.00.
“With new-release movies for $1.50 a day, Redbox remains the best value in new-release home entertainment. Consumers can continue to expect access to the newest movies months before streaming subscription services and daily prices that are still lower than Video On Demand,” said J. Scott Di Valerio, CEO of Redbox parent company Outerwall. “The pricing adjustments announced today will allow Redbox to continue to offer consumers high quality movies and games while making investments to enhance the customer experience.”
“Today’s announcement represents the first time Redbox has raised prices on Blu-ray discs and video games and only the second time in more than 12 years that we’ve raised prices on DVDs,” said Di Valerio. “We look forward to continuing to provide consumers with tremendous access to the new-release movies and games they love in the formats they want.”
The company raised DVD prices from $1 to $1.20 about three years ago.
Last month, Redbox Instant, which was supposed to be Outerwall’s Netflix competitor for streaming officially closed its doors.
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