Randi Zuckerberg, sister of Facebook’s Mark, and former Marketing Director of Facebook herself, struck out on her own last year to start her own social media business R To Z Studios. But, before that, Randi worked in corporate America. She was a panelist on the Forbes On Fox business analysis program.

When brother Mark launched his company, she found the shift from the usual corporate structure to the Silicon Valley startup structure quite the whiplash.

Zuckerberg visited Tulsa, Oklahoma on March 15, 2012, as part of the Spears School of Business’s speaker series, While there she recorded an interview in which she discussed some of the things she has learned or been told in her years in business, her take on where media is going, what industries are in for big changes in the near future.

A couple of highlights:

As you’re putting together your social media presence, think about not just tomorrow, but your entire career in front of you. People are now looking at your Facebook profile when they are looking to hire you. Every person is a brand now.

I think companies that are looking to hire people right out of school are going to look for students who are good writers, are savvy, who understand the online space. If you’ve been able to build up 1,000 Twitter followers for yourself along the way, it shows that people are already listening to you right out of the gate.