PR Newswire said today it is introducing social engagement tools that allow for the integration of custom Facebook pages to improve PR and marketing efforts.

The tools allow organizations to improve their Facebook presence, engage with their existing fans and attract new fans. By designing custom tabs to highlight specific campaigns and products, organizations can share targeted, fan-only multimedia content, conduct promotions and polling in one dashboard.

“The level of engagement that can be cultivated through social media channels is undeniable and organizations today must consider their Facebook presence a significant part of their PR or Marketing campaign,” said Ken Dowell, executive vice president, Audience Development, PR Newswire.

“As part of PR Newswire’s continued effort to provide our customers with effective audience engagement solutions, this new tool will help them leverage dynamic, interactive content to drive demand, awareness and opportunity.”

Additional features include automatic posting of news releases, Twitter feeds and other multimedia as well as the ability for organizations to monitor and measure conversation and feedback on their Facebook page.

PR Newswire will manage the initial set up and integration of the Facebook page and provide tools so maintaining and updating content does not require IT support.