Back in January, Pinterest began to test a brand new design that featured bigger, more informative pins and better navigation. Today, they are rolling out the new design to all users. If you don't see the new design when you log on to Pinterest, just wait - you'll get an invitation soon.
The new look is all about discovery, as Pinterest wants users to spend more time browsing and pinning. To this end, Pinterest's new look strongly affects individual pin pages. These "close-up views" now feature other information for people to use as a springboard for other, similar content.
Each individual pin page now features pins from the same board, pins from the same source, and a widget for "people who pinned this also pinned," which Pinterest notes is exactly what it sounds like. Each of these new content boxes allow users to discover new content from similar users.
Pinterest says that they hope to bring these additions to their iOS and Android apps soon.
Pinterest has also made some updates to how you navigate around the site:
"We wanted to make things simpler and cleaner, without requiring you to learn anything new. What you’ll find are some subtle but useful changes, like bigger pins, so you see more of what you love. We also responded to some feedback from pinners who told us they hated losing their place while browsing. Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone."
Improving discovery is important for users, but it's also important for the site, who is looking to show potential marketers that Pinterest is worth their time. Earlier this month, Pinterest debuted an analytics tool for site owners. Currently free, Pinterest Web Analytics shows site owners how many people have pinned from their site, the reach of those pins across Pinterest, and the traffic referred to their sites from Pinterest.