Earlier, we looked at research from Pew Research Center showing that more people are using Instagram every day. Well, the same is true for Pinterest.
Interestingly, both companies are in similar stages with both having recently introduced advertising options and ecommerce features.
According to the study, the proportion of online adults who use Pinterest has doubled since 2012, though like other social platforms, didn’t experience significant growth in usage between September 2014 and April 2015. Still, in 2012, the percentage of online adults using Pinterest was 15%. Now, it’s 31%. 27% of those Pinterest users use it daily. That’s up from 17% last September.
“Some 31% of online adults use Pinterest, a proportion that is unchanged from the 28% of online adults who did so in September 2014,” the study says. “Women continue to dominate Pinterest – 44% of online women use the site, compared with 16% of online men. Those under the age of 50 are also more likely to be Pinterest users – 37% do so, compared with 22% of those ages 50 and older.”
Earlier this month, we looked at the 2015 Pinterest Media Consumption Study from Ahalogy, which really delved into Pinterest use and provided a plethora of stats.
Images via Pinterest, Pew