Pinterest Tightens Focus Of Advertising Efforts

Chris CrumMarketing & Advertising

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Pinterest is reportedly tightening the focus of its ad efforts to cater to retailers and consumer goods companies. As Pinterest caters most to fashion, decorating, food, and similar verticals (or at least that's how most people use it), the company will specifically focus on advertisers that fall into these areas.

This is according to The Wall Street Journal, which reviewed a recent letter the company sent to ad buyers.

None of this is to say that other businesses can't advertise on the site. They'll still be able to do so with the sever-serve Promoted Pins offering. The change comes where Pinterest offers its "hands-on" support and consultation.

Other types of businesses will also be able to advertise via third-party marketing platform software partners.

The Journal shares this statement from the company:

Tim Kendall, Pinterest’s head of monetization, acknowledged that Pinterest is limiting its service to two ad categories for now, but said it is still targeting a big chunk of ad dollars. “We’re a small team. We think this is the best approach to create the best ad business long term,” he said.

Last week, Pinterest highlighted search trends across several different countries.

Trends here in the U.S. included: Harry Potter, Lob hair, Iceland, Men’s fashion, Pallet projects, Bathroom storage, Small tattoos, Scandinavian interiors, Vegan recipes, and Alice in Wonderland.

While trends varied from country to country, they still largely encompassed the verticals discussed.

If you are looking to advertise on Pinterest, the company recently put out a new guide and some educational videos.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.