Pinterest’s popularity seems to be taking it into some interesting directions.

Earlier this year, the visual social network moved toward ecommerce with product pins. These enable users to see pricing, availability and information about where to buy items they see on Pinterest.

Next up is apparently travel. Travel blog Skift reports that it is hearing from multiple sources that Pinterest will soon launch a section specifically devoted to trip “inspiration and planning,” and that it will work with travel publishers like Lonely Planet and National Geographic Travel and their rich photo libraries.

The partners, Skift reports, will include a booking site so that users can actually plan and book trips.

Pinterest already has millions of pins in its travel category, so while somewhat out of the norm, it wouldn’t exactly be a baffling move.

On Thursday, Pinterest launched a new API, and announced a round of partner brands that will be surfacing trending pins on their respective websites and apps.