Pinterest Buyable Pins Expand To More Platforms, Merchants

Chris CrumeCommerce & Retail

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Pinterest announced some updates to its Buyable Pins program in conjunction with the 2015 Digital Summit. They're adding new platforms and rolling out the feature to more merchants.

A spokesperson for Pinterest tells WebProNews, "First, we’re adding three new ecommerce platforms to the program - IBM Commerce, Magento and Bigcommerce. Bringing our total number of ecommerce platforms to five, these partners enable more businesses to sell their products on Pinterest."

Bigcommerce was also part of the Twitter buy button announcement last week.

"Second, we’re also rolling out new Buyable Pins from Bloomingdale’s, Wayfair, DVF, Steven Alan and thousands of new merchants from our launch partners Demandware and Shopify," the spokesperson said. "In the first few months of the program, merchants are seeing that Buyable Pins are driving new customers, adding incremental sales at no cost and delivering higher mobile conversions."

Pinterest tells us that it has doubled the number of Buyable Pins available on Pinterest in the three months since the feature first launched. There are now 60 million of them.

A study from Shopify found that Buyable Pins from its merchants showed a 2x higher conversion rate than other pins on mobile.

If the ecommerce platform you use isn't supported, you can sign up for the waitlist here, and they'll let you know about new integration opportunities.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.