Some sites have already grown to find Pinterest to be a valuable tool for ecommerce, but it may become even more valuable for selling products as the company is reportedly readying the launch of a new “buy” button, which would enable users to purchase items right from Pinterest itself.
This is according to a report from Re/code citing multiple sources. According to Jason Del Rey, the button could launch within three to six months, while it may take longer or begin as a limited test.
It would be no surprise to see Pinterest launch such a feature. Both Twitter and Facebook have also been testing buy buttons on a limited basis. Such a feature may be even more effective on a service like Pinterest that already caters heavily to products.
Pinterest already features Product Pins, a type of rich pins that include information like real time pricing, availability, and where to buy an item. They even let users get notifications when product pins they’ve added have dropped in price. You can see some of these in action here.
PInterest also just announced another type of rich pins with App Pins. These are only available for iPhone and iPad, but like the rumored buy button, enable users to take a direct action from Pinterest. They let you Install apps.
A spokesperson for Pinterest tells WebProNews, “Part of our strategy to help people discover new things, save them, and do these things in real life has always been to make Pins more useful. App Pins is our latest effort and we have many more ideas but we don’t have any additional plans to announce at this time.”
If you already use Pinterest as a sales tool or plan to do so in the future, you might want to start working harder at your Pinterest marketing, including Pinterest SEO.
Last month, Pinterest acquired Kosei, which will help provide users with relevant recommendations, particularly in the area of products.
Note: Article updates with comment from Pinterest.
Image via Pinterest
