Pinterest Acquires The Hunt And Pext

Chris CrumBusiness

Share this Post

Pinterest announced that it has made two new acquisitions with The Hunt an Pext. These would be the company's 8th and 9th acquisitions after Punchfork, Livestar, Hackermeter, Visual Graph, Icebergs, Kosei and Hike Labs.

The Hunt has built a community-powered product search platform. Pext is an app from OMG Labs that turns text messages into memes. It points users to images that are relevant to their messages.

"Discovery on Pinterest is about finding things you love, serendipitously," a spokesperson for Pinterest tells WebProNews. "Today we’re strengthening our ability to connect Pinners to Pins and products through the acquisitions of The Hunt and Pext, which include some of the best minds in mobile shopping, advertising and image indexing technologies. The talents and experiences from these companies will help us tackle significant areas in commerce and ads engineering."

The Hunt co-founder and CEO Tim Weingarten said, "Everyday people are discovering, saving and buying products they love on Pinterest. We can’t wait to use what we learned building The Hunt to help make shopping on Pinterest even better."

Pext co-founder Harsh Goel said, "We started Pext because we strongly believe in image discovery. I am excited to continue this journey with the world class team at Pinterest, and help Pinners discover creative ideas."

According to Pinterest, Weingarten and some of The Hunt's core product team will bring mobile shopping and discovery product experience to the Pinterest engineering and product teams. Goel will bring image indexing and advertising tech experience to its monetization team.

Pinterest would not disclose the terms of either deal.

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.