Pinterest has just announced that they have acquired the Pinterest-like recipe startup Punchfork for an undisclosed amount.
Punchfork was first launched two years ago, with the mission of “helping home cooks discover new, high quality recipes and share them with family and friends.”
CEO Jeff Miller says that Punchfork will continue to be operational for a short time, but after that the site, API, and mobile apps will all be shut down.
“We believe that a unified destination benefits our users in the long run, and the Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web,” he says.
“To cooking aficionados, Pinterest needs no introduction. It stands as one of the fastest growing online services in history, and millions of people use it to find recipes every day. Pinterest is often described as a platform for inspiration, and we feel this aligns perfectly with the goals of Punchfork. We couldn’t be more thrilled to join forces with the Pinterest team in San Francisco.”
Considering the fact that food is such a big part of what’s pinned to Pinterest users’ pinboards, the acquisition of Punchfork makes a lot of sense. Punchfork currently uses social factors from Pinterest, Facebook, and Twitter to power the site.
This is the first major acquisition for Pinterest.