Last month, we learned that Google was officially killing off Toolbar PageRank. The data hadn’t been updated for a long time anyway, but the company went on record saying it was dead.
At the time, Barry Schwartz reported:
Google explained that they still use PageRank data internally within their ranking algorithm, but the external PageRank values shown in the Toolbar are going away completely….You may continue to see PageRank values in the toolbar for the next couple of weeks, but after that, you should no longer see it.
Those couple of weeks (give or take) have now expired, as the values have reportedly gone. Search Engine Land says it has seen dozens of reports from over the weekend of people saying their PageRank is gone.
Again, PageRank is still a major part of the Google algorithm. It’s just that the value displayed in toolbars, which likely hasn’t been a good representation of actual PageRank for quite some time, will no longer be there giving you a sense of how your page is doing.
Google did recently name its top three ranking signals, which are content, links, and RankBrain.
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