The holiday shopping season has officially begun, and consumers flocked to stores this weekend to take advantage of big Black Friday deals. Though many Americans still stood in line on Thanksgiving Day, more of them than ever are now doing their big holiday shopping from the comfort of their sofas.

The Consumer Electronics Association (CEA) this weekend revealed that more than half (55%) of Americans who bought tech products this Black Friday did so online. This represents a 10% increase from last year’s numbers and is a new record for Black Friday online tech spending.

“Consumers appear to have responded to retailers’ strong push to get them in the stores and online early this year,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “The dust is still settling, but early indications point to a weekend of record-breaking online sales and a healthy appetite for key tech products.”

Tech products are now the second most-purchased Thanksgiving weekend products, following only clothing. The most popular tech products this weekend were, of course, tablets. A full 29% of those who bought tech products this weekend bought a tablet. This was followed by 24% who bought headphones, 21% who bought video game consoles/handhelds, 19% who bought smartphones, and 17% who bought PCs.

Earlier store openings this year seem to have had their intended effect of luring shoppers out early and extending the sales weekend. On Thanksgiving day alone 39 million Americans shopped – 10 million more than did so last year.

Today will top off the Black Friday shopping weekend with the online-focused “Cyber Monday.” The CEA predicts that 216 million Americans will have shopped from last Thursday through today.