Ok, LG, this is really good. I don’t even care if it was staged or not, this is just a great ad.

It’s also really mean, if these poor people weren’t actually actors. In order to demonstrate the super realism of their Ultra HD 4K television line, LG decided to prank a bunch of job interviewees into thinking their lives were about to end. Seriously. It’s a pretty amazing concept. This particular ad comes to us from Chile:

LG claims that its new Ultra HD televisions can produce picture quality that’s 4x greater than full HD. Apparently, the picture’s good enough to (maybe) fool people into thinking they’re in the middle of a mass extinction event.

Image via LG, YouTube