Samsung has unveiled a new digital wallet app in beta.

Everyone is calling the App “Apple’s Passbook on Android”. Google, of course, already has some Passbook-like features in Google Now, not to mention Google Wallet.

Samsung says, “Samsung Wallet is a convenient mobile app which allows users to store and manage event tickets, boarding passes, membership cards and coupons all in one place.”

Yeah, it sounds pretty much like Passbook.

“By using Samsung Wallet API, partners can integrate their Associate Apps and Samsung Wallet in the way that they can add their tickets and coupons to Samsung Wallet,” the company says. “The easy to use, time and location based push notification feature of Samsung Wallet will alert partner’s relevant coupons and tickets to users, providing increased access to partner’s Associate Apps, not to mention real-time updates on membership card points and changes to boarding passes. Samsung Wallet also adopts a co-marketing coupons that provides optimal marketing effect to partners. As more and more users enjoy Samsung Wallet, the same will happen to Associate Apps, enabling a win-win commerce ecosystem.”

The Verge points to this video from the demo at Samsung Developer Day:

Earlier this week, MasterCard announced its new MasterPass digital wallet, in addition to a new partnership with FourSquare on offers.

On March 14th, Samsung will announce the Galaxy S IV. The company announced the Galaxy Note 8 mini-tablet the other day.