Well, cider ads to be more precise.

Less apps, more apples. That’s the tagline for Somersby Cider, the new cider brand from Carlsberg, who just released the beverage’s first U.K. advert. In it, fans eagerly await the opening of a minimalistic store so they can be the first to experience the new product.

Sound like anything familiar? Cider. Apples. Apple. There you go.

Part homage and part ridicule, the new ad for Somersby Cider looks and sounds like a cross between an actual Apple ad and those Samsung ads that lampooned Apple fanboys. Anyway, check it out below:

[Somersby Cider UK via Mashable]