Nadav Hollander built Noscroll after years immersed in tech’s underbelly. He’d risen as CTO at OpenSea, following the 2022 sale of his DeFi startup Dharma Labs to the NFT giant. But time away from the grind exposed a personal rift. X—once a treasure trove of raw insight—had turned toxic. ‘It’s phenomenally entertaining and really informative in ways you just don’t get from normal media,’ Hollander told TechCrunch. ‘But it’s so toxic culturally, and it’s just very upsetting to read… You just feel terrible after it.’ He likened the platform to fast food: nourishing in bursts, ruinous in excess.
So he created an antidote. Noscroll, launched publicly days before April 23, 2026, deploys an AI bot to scour X, news outlets, Reddit, Hacker News, Substack, research papers—even local politics—for users. No apps required. Text (415) 583-7721. The bot learns preferences through chat. Casual users get weekly digests. News hounds receive multiples daily, plus instant alerts for breakers. Each message packs links with AI summaries. Tap to dive deeper. Users dictate topics: anime scoops, Kyoto eatery openings, job postings, layoffs, reality TV drama, band updates, friends’ posts, unread newsletters. ‘People [are] following really niche anime industry news and local restaurant openings in Kyoto,’ Hollander noted.
Customization runs deep. Add it to group texts or Telegram for team syncs—more chat apps coming. It evolves with feedback, dodging ragebait for signal only. The tagline? ‘No feed. No brainrot. No ragebait. Just signal.’ Hollander’s April 21 X post via @noscroll exploded that pitch, drawing quick subscribers. One user, @startupoppa, posted April 22: ‘the sample batch sold it for me. subscribed.’ Fast traction pulled investor eyes, though no deals yet.
Under the hood, off-the-shelf AI models hum on proprietary stacks, tuned by prompts for a distinct voice. Pricing hits $9.99 monthly after a free seven-day trial—generate a sample digest first. Variable tiers may follow. Co-founder @z0age, a crypto open-source dev, rounds the duo. Early adopters span pros needing deputies for beats, like journalists on local races.
But does it stick? X buzz affirms early wins. Creators Toolbox hailed it April 23 as inverting social AI’s attention grab: traditional feeds devour time; Noscroll guards it via SMS. ‘YOU CAN NOW HIRE AN AI TO DOOMSCROLL X FOR YOU AND TEXT YOU A DAILY SUMMARY OF ONLY THE STUFF THAT MATTER,’ their post read, detailing 24/7 monitoring across niches. @GoatedDrillDev spotlighted a dev angle, redirecting fees to presumed creator @vvkgopalanthe’s GitHub amid viral pickup.
International echoes surfaced fast. Ukraine’s Mezha framed it as noise-filtering alerts on April 23. Italy’s Blasting News called it a doomscrolling fighter via personalized feeds. A Spanish site pushed it for founder productivity. Even a YouTube short reposted the TechCrunch scoop same day.
Hollander’s motivation rings true for many. ‘I wanted to get off the app without missing out on the news and content. That inspired me to build Noscroll,’ he said. Pros echo that. ‘I think the archetype that’s been interesting is anybody who has a professional need to be very online and follow things very closely. It’s quite useful to have a deputy who’s kind of doing that for you on whatever your beat is.’
Challenges loom. AI curation risks bias or misses—though user tweaks help. Scale demands cost control on model runs. Privacy? It pulls public feeds, but texts stay personal. Still, as SMS revives as clean UI—no infinite scrolls, just pings when it counts—Noscroll taps a shift. Attention scarcity defines 2026. Founders like Hollander bet bots can broker peace between info hunger and mental drain.
Users report freedom. One X thread praised group chat loops keeping crews sharp sans collective scrolling. Niche trackers celebrate deputies handling grunt work. Investors circle; adoption speed impresses. Hollander eyes expansion: more sources, apps, pricing tweaks.
Doomscrolling persists because feeds win by design—maximize eyes, not smarts. Noscroll flips the script. AI as servant, not siren. Text arrives. Read. Done. Time back. Sanity intact.
WebProNews is an iEntry Publication