Did you forget to get your dad that Nook HD he really wanted on Father’s Day? If so, Barnes & Noble is giving you another chance to redeem yourself.
Barnes & Nobile announced that is “best prices ever” Father’s Day promotion has been extended into the summer. During this time, you’ll be able to pick up a Nook HD for $129 (8GB) or $149 (16GB). Likewise, the Nook HD+ is available at $149 (16GB) or $179 (32GB). You’ll see these prices at Barnes & Noble, Nook.com and any retailer that sells the devices.
“With the fantastic success of our Father’s Day promotion, we decided to extend the great prices on Nook HD and Nook HD+ to help our customers gear up for a great summer reading season,” said Jamie Iannone, President of Nook Media. “In our stores and online, customers have embraced these beautifully designed, lightweight devices with stunning displays that offer great reading and entertainment content. We’re thrilled to keep in place our best prices ever and deliver great value to make reading more affordable.”
I’m just spitballing here, but maybe Nook should keep these prices. Amazon has been able to undercut the Nook HD at every corner thanks to its lower price and wide selection of content. Nook now has the chance to pose a legitimate threat to Kindle with the combination of lower prices and access to the massive Google Play Store.
Even then, the biggest threat Nook faces right now is Nook itself. The Barnes & Noble subsidiary is rumored to be ditching its hardware business in favor of pushing its Nook app on Android and iOS devices. It’s not a bad idea, but its hardware could see a renaissance of sorts with a renewed focus on content and a lower price. Nook would be smart to see how this current promotion does for it before making any substantial changes to its business.