Nokia's "Rack City" Parody "Dev City" Is...Well...WTF?

Josh WolfordIT Management

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UPDATE: All of that bad press might have prompted Nokia to take action. The video was set to private just a few moments ago.

ORIGINAL ARTICLE: Nokia says that they are "bringing cool to coding" for their Ready.Set () {Code} Challenge.

Mobile devices are cool. Mobile apps are cool. Mobile Developers are about to get cooler. Nokia Developer is turning towns into Dev Cities with its Ready.Set () {Code} Challenge. We are hitting 13-cities looking for developers who want to build an experience not just another app. Developers who build the coolest, baddest apps for the Windows Phone platform and Nokia Lumia devices earn devices & prizes.

Ok, fair enough. But we can't approve of this video they've made highlighting their "dev city" concept. We just can't.

"Dev City" is a parody of Tyga's "Rack City," which we can't really call a classic in its own right. But Nokla has kind of crossed a decency line with this one. According to Gizmodo (who called it the worst thing the happen to the world, by the way), the video was shot at a Nokia office in Boston by director Aaron Perkins Jr..

Echoing Gizmodo, Tech Crunch simply said it was the worst thing on the internet. Many of the YouTubers seem to like it, however. Just check it out below and decide for yourself:

Back in April, Nokia reported a $1.7 billion loss for Q1. They announced that they had sold 2 million Lumias during the quarter. That wasn't nearly enough, as we learned that the company made more from the sale of iPhones than it did from their own smartphone.

UPDATE 2: Until it pops up again somewhere on the interwebs, here's a sampling of some of its finer lyrics:

I get my apps done pronto
Push it in the mornin’ and I’m gonzo
Hanchos gonna make it rain buy a poncho
You ain’t gettin’ money made but you want dough

Head phones on tilt seat back
Steady codin’ on it keys get tapped
lovin’ this platform, some too packed
d/l numbers going up like gas

Hot damn pull away from the pack
Localized it so I’m big in japan
Tat t-t-t-tatted up gettin stacks

Steve Balma love’s me
you know how it is

[Chorus:] – The Product (Christian)
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
hacking code on them apps and I’m getting cheques

dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
ten ten ten twenties and them fifties Smixx

UPDATE 3: Here it is, thanks to The Next Web:

Josh Wolford
Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf