In a move signaling the convergence of operational software and cloud communications, Noetics has forged a strategic partnership with White Label Communications to integrate its enterprise resource planning platform with the latter’s unified communications as a service offerings. Announced in mid-January 2026, the alliance targets resellers in the office equipment and managed services sectors, aiming to streamline workflows and unlock recurring revenue streams through seamless ERP-UCaaS connectivity.

Noetics, a provider of ERP solutions tailored for copier dealers and managed print services, brings automation for inventory, billing, and service management to the table. White Label Communications, known for its white-label UCaaS, CPaaS, and CCaaS platforms, enables partners to brand and resell voice, video, messaging, and contact center services with margins exceeding 65%, according to its site. The integration promises to link operational events—like service tickets or inventory updates—directly to communication triggers, such as automated calls or messages.

“We’re empowering our clients to unify their core business systems with best-in-class communications—all within a seamless ecosystem designed for scalability and competitive advantage,” said Mark Spears, co-founder of Noetics, in a statement covered by ERP Today.

Bridging Operations and Conversations

At its core, the partnership addresses a key pain point for resellers: siloed systems. ERP handles back-office functions such as orders, assets, and billing, while UCaaS manages real-time interactions including voice calls, SMS, video, and contact centers. By fusing them, resellers can provision services uniformly, view customer communication histories within ERP records, and automate notifications for operational changes, as detailed in ERP Today‘s analysis.

This unification supports the shift among office technology dealers toward managed IT and communications, where higher-margin recurring services replace one-time hardware sales. Noetics’ cloud-based ERP, designed for the imaging channel, excels in printer fleet management, contract lifecycles, and supply tracking, per its site at noeticerp.com. White Label’s platform, built in-house without third-party dependencies like Metaswitch or Broadsoft, offers features such as mobile apps, Teams direct routing, and APIs for custom extensions, as outlined on whitelabelcomm.com.

The result? Resellers gain a bundled offering that boosts customer retention through sticky, integrated services. “Our mission has always been to help businesses run smarter and communicate better,” Spears added in coverage by MarTech Series.

Reseller-First Strategies in Focus

White Label Communications, founded in 2010 and based in Pennsylvania, prioritizes channel partners with 24/7 U.S.-based support, extensive training via White Label University, and integrations like ConnectWise for provisioning and billing—all without leaving the partner’s interface. Its acquisition of Grupo NGN in 2025 bolstered AI-driven CCaaS tools, positioning it for growth in a market projected to expand from $6 billion in 2024 to $24.45 billion by 2032 at a 19% CAGR, per Channel Futures.

Noetics, led by industry veterans like Spears—who held sales roles at Ricoh and HP Indigo—targets office equipment dealers with tools for fleet monitoring across 25 to 1,000+ printers, real-time stock updates, and ERP scalability. Client testimonials on noeticerp.com praise its user-friendliness and efficiency in toner and parts management.

This partnership arrives amid broader channel evolution, where MSPs and VARs leverage white-label UCaaS for 65%+ gross margins on private-branded VoIP, PBX, and collaboration tools. White Label’s proprietary Atlas OS unifies workflows, avoiding the “cobbled-together” third-party apps common among rivals, according to its resources.

Technical Synergies and Market Momentum

While specifics on APIs or rollout timelines remain undisclosed, the integration aligns with industry trends toward ERP-centralized ecosystems. Resellers can now trigger UCaaS actions from ERP events—such as a service ticket spawning a video call or billing update sending SMS confirmations—enhancing automation and visibility. White Label’s stateful APIs and webhooks further enable custom extensions, making it developer-friendly even for non-voice experts, as noted by CRO Jim DeWald in a Telecom Reseller podcast: “You don’t have to be a voice expert anymore—we’ve made UCaaS and CPaaS accessible for developers.”

Noetics’ focus on the imaging channel complements White Label’s MSP and VAR emphasis, where voice is treated as a data application. Partners gain auto-provisioning for devices from Poly, Yealink, and Grandstream, plus features like visual voicemail, operator consoles, and contact center reporting—all branded as their own.

The UCaaS market itself is booming, with a 10.2% CAGR forecast through 2030 and VoIP growing faster at 14%, driven by 5G and remote work, per Intermedia’s blog. This deal positions both firms to capture reseller mindshare as dealers diversify beyond print.

Strategic Implications for Channel Players

For resellers, the pact means simplified quoting, onboarding, and support, reducing double data entry and compliance hurdles. White Label’s Tax as a Service and billing APIs integrate seamlessly, while Noetics handles operational provisioning. This end-to-end stack fosters customer stickiness, as bundled services deter churn in competitive arenas.

Industry observers see this as part of ERP’s expansion into communications, mirroring integrations with CRM and ITSM systems noted in UCaaS discussions on sites like Viirtue. Execution will be key: robust APIs, uptime guarantees (White Label claims 99.999%), and partner enablement could drive adoption.

Both companies, in growth phases, leverage this to challenge incumbents. Noetics revolutionizes copier operations with mobile-activated monitoring, while White Label empowers MSPs with EPaaS for enterprises of 250-3,000 seats, filling market voids.

Path Forward Amid Channel Shifts

Looking ahead, the partnership underscores reseller-led models where ERP acts as the hub for software, services, and revenue. No pricing or availability details emerged, but early access for Noetics clients promises quick wins in unified platforms that “simplify complex operational and customer engagement workflows,” per MarTech Series.

As MSPs face pressure for enterprise-grade telecom without infrastructure burdens, this integration equips them with branded UCaaS suites including SMS, chat, presence, and analytics. Testimonials affirm White Label’s reliability: “We’ve never regretted our decision… their US-based support team is always very responsive,” from a partner on whitelabelcomm.com.

The deal reflects a maturing channel where operational intelligence meets communication agility, setting a benchmark for bundled, reseller-owned services in evolving tech stacks.