Newsy announced that it is making its way into living rooms via the Roku player today. It’s part of Roku’s news and weather category.
“Connected TV is an important part of Newsy’s strategy – we will be announcing our app for another set-top box later this month,” Newsy President Jim Spencer tells WebProNews.
“We’ve been working to build content that is both relevant and resonates across multiple platforms – Newsy looks phenomenal on the Roku box and we are excited to hear our viewers feedback on Roku,” he says.
Coming to Roku should greatly increase Newsy’s audience. With a bigger audience, Spencer tells us, Newsy intends to increase content output. “Yes, we are continuing to grow the team so that we can increase production – currently we are producing hundreds of videos per month across nine categories,” he says.
Currently, Newsy enjoys the majority of its user popularity from its iPad app. “Our iPad app is very popular – Newsy is one of the highest rated video news app available in iTunes,” Spencer says. They do have apps for iPhone and Android as well.
“Our multisource videos are also popular through white label agreements on some of our syndication partners (they haven’t been announced yet),” says Spencer.
On how web video has impacted the news industry, Spencer tells us, “It’s had a huge impact as many people would rather watch than read and now they can do so on their mobile devices – research shows video growing very quickly on mobile devices.”
“Search engines are often the first step for Internet users in their search for news and information and increasingly the results are from YouTube and other news video services,” he adds. “This trend has hastened the growth of news videos and helped grow demand for Newsy.”
“Also, there has been an increase in news events that involved user-generated video, such as the hanging of Iraqi President Saddam Hussein, and that has helped to drive traffic to news and media websites,” he notes.
With more original online programming finding more avenues into living rooms, we’re really at the dawn of a new era for video content. It’s like My Damn Channel CEO Rob Barnett recently told us. It feels similar to the early years of MTV.