Newspaper websites in the U.S. pulled in 102.8 million unique visitors in September, accounting for 61 percent of all adult Internet users, according to research from comScore for the Newspaper Association of America (NAA).
The report also found newspaper websites reach more than half (55%) of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.
“This data from comScore reinforces how newspaper publishers are leveraging original, high-quality content to build a powerful and engaged audience in the digital space,” said NAA President and CEO John F. Sturm.
“The analysis also paints a powerful picture of our medium’s Web audience, with newspaper websites attracting consumers that deliver maximum value to advertisers.”
Other highlights from the report include:
Nearly 61% of adults aged 18 and over visited a newspaper Website in September. In that same time period, 51% of individuals in that age group visited Yahoo! News Network, 22% visited CNN and 27% visited MSNBC
The comScore data for those September visitors also show that users generated nearly 4.1 billion page views and spent more than 3.3 billion minutes on the sites.
