News Corp. announced that it Indian financial site BigDecisions.com. It’s described as a web startup that helps consumers make financial decisions.

More specifically, BigDecisions aims to help Indian consumers make smarter financial decisions using data and algorithm-based tools.

“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data,” said Robert Thomson, Chief Executive of News Corp. “BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected and easy-to-use.”

The acquisition includes BigDecisions’ parent company, FinDirect Services Pvt Ltd.

The BigDecisions platform helps users in categories including life and health insurance, retirement planning, children’s education, and real estate. The company was founded by Manish Shah and Gaurav Roy in 2013, and has about 40,000 users. Both co-founders will report to Raju Narisetti, News Corp Senior Vice President, Strategy.

Last month, News Corp. acquired a 25% stake in real estate platform PropTiger.com.

Image via BigDecisions