The latest feature added to Twitter’s Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way.

Before, Vine just let you record videos from the app, but now it lets you import videos that you already have. Content marketers are often looking for ways to get more out old content, and this seems like a perfect way.

The new Vine Camera from Vine on Vimeo.

Obviously due to the nature of Vine, this will mean editing any video down to the six second limit, but depending on the video, that could be just what you need to actually get attention. Vines are good at getting views for the fact that they’re so short, so why not do some trimming and see what happens?

If you want to see some good examples of how marketers are already utilizing Vine, this article has thirty-seven of them.

Vine also added some new editing tools, so you’ll now even more options for creating a compelling, short-form version of a longer video.

Image via Vine