New iPhone Record Set As iPhone 5 Pre-Orders Top 2 Million In A Day

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Apple announced that pre-orders of the highly anticipated iPhone 5 topped 2 million in just 24 hours, more than doubling the previous record for iPhone pre-orders. Before the iPhone 5 was unveiled, the last model - the iPhone 4S - held the record at just one million.

A lot of people were expecting Apple to unveil the iPhone 5 last year, but were instead given the iPhone 4S. Despite its new features (like the popular Siri), some simply wanted to hold off on purchasing a new iPhone until the iPhone 5 was released. It would be interesting to know the breakdown of how many of those ordering the iPhone 5 did not buy a 4S and those that did.

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

There's actually been a fair amount of talk about disappointment from the device, but clearly that's not slowing down sales. As we head into the holiday season, Apple is bound to have quite a quarter.

Apple stock is already benefiting greatly from the iPhone 5.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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