Last week, Florida Governor Rick Scott and the economic development organization Enterprise Florida (EFI) revealed the sunshine state’s first-ever business brand. The slogan for the brand highlights the good weather in the state, associating it with a good “climate” for business.
“Each day I talk with CEOs around the world to tell them that Florida is the best place to do business,” said Scott. “Our unemployment rate is at a four year low, we’ve created close to 200,000 private sector jobs in just two years, and our K-12 education system has jumped into the top ten in the nation. We’re working aggressively to get businesses to Florida, so Florida families have more opportunities to pursue the American dream – and with this innovative business brand we will continue to attract more opportunities to the Sunshine State.”
However the logo for the brand has a few Florida residents crying sexism. The logo replaces the “i” in the state’s name with a necktie.
The Tampa Bay Tribune received complaints from several locals who claim the necktie implies Florida business is for males. According to the tribune, the EFI considered whether the necktie could be considered sexist, but decided that the tie is a “universal symbol of business.”