Netflix has come a long way in terms of original programming since it first premiered Lilyhammer in early 2012. It feels like they’ve been at it for a long time, but keep in mind, we’re only just nearing the third season of House of Cards.

Now, if you search for Netflix originals on the service, you’ll see a plethora of titles.

Netflix is really going to start ramping up the frequency with which it debuts original content, from the sound of it. Content chief Ted Sarandos spoke at the UBS Global Media and Communications Conference in New York, and discussed that among other things.

According to AdAge, Sarandos said the company would like to premiere a new original series or a new season of an existing series every two-and-a-half weeks, and would like to accomplish this within five years.

Netflix “will eventually be the largest producer of original content in the world,” he reportedly declared. That’s certainly a bold statement.

The Hollywood Reporter shares some additional comments Sarandos made about its resistance to sharing ratings and viewing data:

“The reason we don’t give ratings is not to frustrate the press,” said Sarandos. “It’s an irrelevant measure of success for us.”

“Maybe it has been necessary for the business of entertainment, but it’s been terrible for the creative side of television,” he said. “I do think that the ratings discussion has been negative for television.”

News recently came out that Nielsen would begin measuring content from streaming services like Netflix and Amazon.

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