Recently-prolific filmmaking brothers Mark and Jay Duplass have inked a big deal with Netflix.
According to Netflix content chief Ted Sarandos, speaking with Deadline, Duplass Brothers Productions have signed a four-film agreement with Netflix.
Each film will hit Netflix exclusively after a short time in theaters.
“This is just the latest step in our very long relationship with the Duplass Brothers,” Sarandos told Deadline. “We’ve been working with them almost since the very beginning, when we were red envelope delivery. Independent film has always been a big part of Netflix, and the reason we do things like the Adam Sandler deal is so we can do things like this as well.”
— Mark Duplass (@MarkDuplass) January 23, 2015
Back in October, Netflix signed a similar four-picture deal with Adam Sandler.
How can Netflix commit to these multi-film deals? Like the Sandler deal, this Duplass deal is likely not random. Netflix puts a lot into big data. The company knows you’re going to watch these movies. It knows you’re going to watch them because Netflix has been compiling data on your viewing habits since day one, and it knows that Duplass Brothers films perform well on the service.
No word yet on when we can expect the first of the films to drop.
Image via Mark Duplass, Twitter