Although Nestle claims that they had no idea one of their recent Facebook uploads resembled an internet icon of pedophilia, it’s incredibly difficult to believe that nobody on the social media team had an “Oh sh*t” moment before posting.

Nestle Australia & New Zealand, in an effort to promote their Kit Kat candy bar online, dressed a guy up in a bear suit, gave him two Kit Kat “drumsticks,” and sat him in front of a drum set. They snapped a photo of the bear and uploaded it to Instagram, and finally shared the photo to their nearly 180,000 Facebook fans.

The only problem with the photo was that the drumming bear looks pretty dead on Pedobear, which most of you probably know is the mascot for lewd and lascivious behaviors towards minors.

“Drum roll please – Kit Kat is on Instagram,” said the caption of the photo:

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“We produced this photo – of a real guy in a bear suit – to launch Instagram through our Facebook community,” said Nestle. “The picture is not Pedobear. We had never heard of Pedobear. But when the possibility of its similarity to the so-called ‘Pedobear’ was raised with us, we immediately removed it.”

Maybe I just spend too much time on the internet…but really?

Sometimes, I guess, it helps to hire someone who would know these kinds of things. Which I’m assuming is most people under the age of thirty, and 85% of people who own a computer. C’mon, Nestle – get your sh*t together.

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[via TheAge]