After a nearly six-month beta period, Myspace finally launched its new music-centric rebrand back in June. It launched as a decidedly new service – unlike any version of Myspace that’s ever been seen.
And now, the company is announcing some stats about user growth post relaunch.
According to Myspace, the site has grown from 24 million user pre-launch to 36 million users in roughly four months. And those users are trending toward the younger side – with 70% of the user base clocking in at under 35 years old.
Myspace credits its rebound to its original programming and new partnerships with artists and content producers:
Myspace attributes much of this early success to its decision to build out its content offering, partnering with premiere outlets, artists, and brands to develop and launch multiple franchises and a full slate of programming, including CRWN Presented by Myspace (Drake, Macklemore), Live At The Log Cabin Series (Run The Jewels, The 1975), and Music Video Collaborations With Artists We Like (TV On The Radio).
In addition to original programming, Myspace has also invested in developing high-production-quality live streams, leveraging its platform to bring physical experiences to audiences everywhere. Spanning events, concerts, and traditional television programming, live streams, such as Bud Light 50/50/1, X-Games Music, and the Jimmy Kimmel Live Stream program, have been a key driver in engaging new audiences on Myspace.
Despite this growth, it’s going to be a long road back for the once-dominant social network. The numbers speak for themselves. In the two weeks following New Myspace’s launch out of beta, the service grew by 7 million users. And in the past three months, that growth has slowed to just 5 million users.
Sure, growth is growth – but those aren’t the most promising numbers. It’s true that Myspace has turned its focus to music, even more so that being a true social network – it’s kind of a hybrid. But with some many streaming music option and so many social networking options, is Myspace destined to once again get lost in the flood? Time will tell, but the company does seem happy to be at least moving in the right direction – even if that movement is a bit slow.