Back in 2012, Mozilla launched Persona, am ambitious plan to replace passwords and attempt to provide a single sign-in solution for the web. It didn’t quite work out.

Mozilla revealed that it’s shutting it down this year.

You can see a message from Mozilla’s Ryan Kelly here. It begins:

When the Mozilla Identity team transitioned Persona to community
ownership, we committed resources to operational and security support
throughout 2014 [1], and renewed that commitment for 2015 [2]. Due to
low, declining usage, we are reallocating the project’s dedicated,
ongoing resources and will shut down the persona.org services that we run.

If you run a website that relies on Persona, you will need to implement
an alternative login solution for your users. We have assembled a wiki
page with additional information and guidelines for migration [3], but
here are the important things you need to know…

In a FAQ, Mozilla says its metrics show that usage of persona.org is low, and hasn’t grown over the last two years.

More on the shut-down here.

Image via Mozilla