Motorola announced today that it has acquired Aloqa GmbH, developer of Aloqa, which is a mobile service that notifies users of places, events, music, movies and other activities based on location and personalization.
Aloqa also annuonced that it has now surpassed its million user milestone. The service is available for Android, iPhone, BlackBerry, Windows Mobile, Nokia, and Sony Ericsson models.
Aloqa CEO Sanjeev Agrawal says, "Like every startup, we have always dreamed of our technology and product being used by tens of millions of satisfied users everywhere and being a part of the Motorola Mobility team will help us achieve this goal. We are proud that Motorola chose the Aloqa platform and IP as a core part of its future in location technologies."
Aloqa has joined Motorola Mobility, which is comprised of Motorola's Mobile Devices and Home businesses. Motorola Mobility is expected to be spun off from Motorola, Inc. in the first quarter of 2011.
"Aloqa is an exciting addition to Motorola Mobility as its specialized engineering talent and location-tracking technology will significantly accelerate the release of our context-aware mobile services platform," said Christy Wyatt, corporate vice president of software and services product management for Motorola Mobility. "Aloqa's core technologies, user database, and specialized skills are a strong fit with our planned server-side context delivery architecture and will further enhance Motorola's MotoBlur capabilities. We welcome Aloqa's highly skilled personnel to the Motorola Mobility team."
MotoBlur provides users with customized content on their homescreens and lets them access Facebook, MySpace and Twitter updates, as well as emails, news, favorite apps and widgets. It will integrate Aloqa's open, location-triggered mobile push platform to connect users and publishers of location-aware content in real-time, Motorola says.
Financial terms of the acquisition were not disclosed.