More People Are Becoming Everyday Instagrammers

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Instagram has seen a significant jump in user engagement over the past year, according to a new study from Pew.

In September of 2014, 49% of Instagram users reported using the site every day.

Now, that number has climbed to 59%.

In fact, over three-quarters of Instagram users reported checking their feeds at least once a week.

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As you can see, Facebook users are still the most-engaged, with 70% reporting daily use.

But – "Facebook continues to have the most engaged users – 70% log on daily, including 43% who do so several times a day. This overall proportion of daily users, however, is unchanged from the 70% who used Facebook daily in 2014," says Pew.

Instagram, on the other hand, increased 10% in daily engagement over the past year.

Instagram use in general is on the rise as well – more than doubling since Pew began tracking this in 2012. Overall use has grown 3% since last fall.

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If you're a marketer, all the signs keep pointing to Instagram getting harder and harder to ignore.

Josh Wolford
Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf

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