More People Are Becoming Everyday Instagrammers

Instagram has seen a significant jump in user engagement over the past year, according to a new study from Pew. In September of 2014, 49% of Instagram users reported using the site every day. Now, tha...
More People Are Becoming Everyday Instagrammers
Written by Josh Wolford
  • Instagram has seen a significant jump in user engagement over the past year, according to a new study from Pew.

    In September of 2014, 49% of Instagram users reported using the site every day.

    Now, that number has climbed to 59%.

    In fact, over three-quarters of Instagram users reported checking their feeds at least once a week.

    Screen Shot 2015-08-20 at 9.55.12 AM

    As you can see, Facebook users are still the most-engaged, with 70% reporting daily use.

    But – “Facebook continues to have the most engaged users – 70% log on daily, including 43% who do so several times a day. This overall proportion of daily users, however, is unchanged from the 70% who used Facebook daily in 2014,” says Pew.

    Instagram, on the other hand, increased 10% in daily engagement over the past year.

    Instagram use in general is on the rise as well – more than doubling since Pew began tracking this in 2012. Overall use has grown 3% since last fall.

    Screen Shot 2015-08-20 at 9.56.48 AM

    If you’re a marketer, all the signs keep pointing to Instagram getting harder and harder to ignore.

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