Instagram has seen a significant jump in user engagement over the past year, according to a new study from Pew.
In September of 2014, 49% of Instagram users reported using the site every day.
Now, that number has climbed to 59%.
In fact, over three-quarters of Instagram users reported checking their feeds at least once a week.
As you can see, Facebook users are still the most-engaged, with 70% reporting daily use.
But – “Facebook continues to have the most engaged users – 70% log on daily, including 43% who do so several times a day. This overall proportion of daily users, however, is unchanged from the 70% who used Facebook daily in 2014,” says Pew.
Instagram, on the other hand, increased 10% in daily engagement over the past year.
Instagram use in general is on the rise as well – more than doubling since Pew began tracking this in 2012. Overall use has grown 3% since last fall.
If you’re a marketer, all the signs keep pointing to Instagram getting harder and harder to ignore.