Earlier, we looked at a bunch of Google news that webmasters should be aware of, but in typical fashion, Google just keeps pumping the announcements out.
For one, Google has launched a new feature in the AdSense interface, which lets you view your top 10 performing custom and URL channels right form the homepage (pictured above).
“We understand that many of you log in frequently throughout the day to check in on your stats, and this latest change will allow you to get a quick snapshot directly from the new interface,” says Dan Banfield on Google’s AdSense engineering team. “When you log in to the new AdSense interface, you’ll see your top channels by estimated earnings along with the percentage change for the selected time period. So if you’ve chosen to view the last 7 days, you’ll see your top performing channels for that time range along with the percentage change they experienced compared to the prior 7 day period.”
Google also introduced some new tools to help DoubleClick publishers maximize their revenue with video and mobile in Doubleclick for Publishers and Direct Deals in the DoubleClick Ad Exchange.
Google says the number of video ads on the Google Display Network has increased 350% in the las year, and the company’s mobile network AdMob has increased over 200%.
“Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the platform publishers use to schedule, measure and run the ads they’ve sold on their sites,” says Neal Mohan, Google’s VP of Display Advertising. “To solve this challenge, we’re rolling out new tools in our latest version of DoubleClick for Publishers that enable publishers to better manage video and mobile inventory. Publishers will be able to manage all of the ads they’re running—across all of their webpages, videos and mobile devices—from a single dashboard, and see which formats and channels are performing best for them.”
The Direct Deals on the Ad Exchange let publishers set aside all of the ad space on a page and offer it to a select group of buyers at a specific price. If the buyers pass on the offer, it will automatically place the inventory into the auction.
More on both of these here.
As previously reported, Google is making some of its products more accessible with keyboard shortcuts and screen reader compatibility. That includes Google Sites. Google also added +1 buttons to Google Sites. “Starting today, you can add the +1 button to any individual page by choosing +1 Button from the Insert menu, or you can add it to your site’s sidebar and have it appear on every page instantly by editing your Site Layout under Manage Site,” explains software engineer Michael Verrilli.
Google has also beefed up its Major League Baseball search results.
In case you missed it, Google also has an interesting post up today about time and technology.