Mobli Gives You A Shot At $100K For Ditching Instagram, Taunts Facebook

Chris CrumSocial Media

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Lance Armstrong-backed photo sharing service Mobli is giving people a chance to win $100,000 by giving up Instagram. The company has just kicked off a campaign called #mylastinstagram, complete with a new site at

Users are encouraged to download Mobli (of course), upload a "creative/funny/original" photo, use Mobli's #mylastinstagram filter, post that photo to Instagram, and tag it with the same hashtag.

"Say goodbye to Instagram, their boring filters, and cropped photos (for at least 3 months, you won't miss it... we promise!)," Mobli says.

The official contest rules are here.

According to NBC Bay Area, Mobli is going so far as to fly a plane over Facebook headquarters repeatedly with a 100-foot banner advertising the contest.

I doubt the contest will do much to reduce Instagram's share of the photo sharing space (if the privacy freak out didn't), but it's a clever way to get some app downloads, I suppose.

Last month, Instagram topped 100 million monthly active users.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.